Creato Signs Sharp Mary Birch

Creato signs agreement with Sharp Mary Birch Hospital for Women and Newborns

San Diego, California (November 13, 2012)— Creato and Sharp Mary Birch Hospital for Women and Newborns have entered into an agreement whereby Creato will assist Sharp to examine a range of performance issues on the perioperative services unit of the hospital. The engagement is the first for Creato within the Sharp Healthcare System, one of San Diego's largest healthcare delivery systems.

The agreement is unique in that it is a result of a partnership formed with NTD Architecture, a San Diego-based firm with specialization in hospital design. NTD designed and upgraded most of the Sharp Mary Birch campus over a 20-year working relationship between the two organizations.

As part of this new agreement, Creato will assess the current state of operations and provide recommendations for new design that will improve patient flow and increase staff, provider and patient satisfaction with the physical environment. NTD will then integrate design recommendations into a proposed physical restructuring of the existing facility. The close collaboration between Creato and NTD in creating an ideal environment is one of the first times that Lean Six Sigma principles become the driving force for architectural design.

"Over the past 10 years we've been making the argument that Six Sigma principles should inform architectural design, but far too often we are brought in after the walls go up," notes Ian R. Lazarus, a Creato principal. "It's a testament to the vision of Sharp management that they required this unique collaboration at the outset of this engagement."

"Demonstrating a commitment to Six Sigma levels of quality is not a part time endeavor," adds Trisha Khaleghi, CEO of Sharp Mary Birch. "As we look to the future, we recognize the need to apply this discipline not only to improve existing processes, but to build new capacity as well."

About Creato: Creato Performance Solutions ( has been providing technologies and training to support corporate performance improvement for nearly 20 years. Today, Creato is a leading provider of Lean and Six Sigma deployment, and Project Portfolio Management products including the COMPASS® Quality Management System. Their combined classroom and online training programs are available through the American Society for Quality (ASQ), and a variety of other channel partners across the U.S. A recent study of 150 projects completed by Creato clients over the past 10 years revealed an average return on investment of 7:1.

About Sharp Mary Birch Hospital for Women & Newborns: As San Diego's only hospital dedicated exclusively to women, Sharp Mary Birch offers a full range of obstetrical, medical and surgical services for all stages of life. The hospital has nine operating rooms and more than 169 licensed acute-care beds. Over 150 physicians specializing in women's and infants' medicine are affiliated with Sharp Mary Birch Hospital for Women & Newborns which delivers more than 8,600 babies each year – the most in California. Sharp Mary Birch is a leader in Southern California featuring 24-hour physician care, prenatal testing, care for high-risk pregnancies, state-of-the-art labor and delivery suites, the region's largest neonatal intensive care unit and the New Beginnings Boutique for expecting and new moms. Sharp Mary Birch also provides general, plastics and gynecologic surgery services, as well as gynecologic oncology and a comprehensive women's health education program.

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